Our Mission & Values

~ Our Mission ~

At the Wild Hare Apothecary, we serve our customers by crafting herbal-based health and beauty products that go beyond the surface. Our toxin-free creations, meticulously formulated by our founder—a naturopathic doctor and clinical herbalist—are designed to nourish and support the body. We offer a safe and dependable choice for individuals dealing with health challenges that heighten their sensitivity to chemicals and toxins in their environment. Our goal is to alleviate some of that burden by providing products that are safe, effective, and trustworthy. We are inspired to do things differently, creating products with purpose and intention rather than following trends. We believe that all work, especially creative work, is deeply spiritual, and we believe that the energy and care we put into each product makes a difference. Our vision is to become a trusted name in the industry, offering products that wellness-focused individuals love and recommend with confidence. Our purpose is to support and uplift our customers, helping them feel confident and calm in their choices, and ultimately empowering them to thrive and contribute positively to their families and communities.

~ Our Vision ~

The WHA vision is to empower individuals to make informed choices about their body and herbal care, transforming routine purchases into intentional decisions that prioritize health and well-being. We aspire to be the trusted brand that bridges the gap between clean, natural products and the confidence that comes from knowing the choices you make are enhancing your life. At the heart of our mission is the belief that every product you choose should be a step towards a healthier, more informed you.

~ Our Values ~

We are committed to creating high-quality, plant-based products that are free from harmful ingredients like phthalates, parabens, toxins, and synthetic materials. Our dedication to clean beauty standards is matched by our belief that everyone deserves access to products that promote health and well-being. We strive to exceed industry standards in every physician-crafted formulation, ensuring that our products not only meet the highest standards of purity but also remain affordable for the consumer.

~ Our Stance ~

At The Wild Hare Apothecary, we stand for honesty, reliability, and integrity in everything we do. Our commitment to transparency means that you can trust what’s in our products—no hidden ingredients, no compromises. We believe in being a brand you can rely on, providing consistently high-quality offerings that reflect our dedication to your health and well-being. With every product we create, we strive to deliver exceptional value, ensuring that you receive the very best without sacrificing affordability. At the heart of our mission is a promise to uphold these values, guiding everything we do.

~ Our Ingredient Philosophy ~

Our ingredient philosophy is rooted in careful selection and deep respect for tradition. Every component we use is meticulously chosen by our founder, a board-certified doctor and herbalist, who relies on rigorous research rather than fleeting social media trends to guide our decisions. This commitment makes us unflappable—steadfast in our principles and unwilling to chase every fad that comes along in the clean-beauty scene. We pride ourselves on being steady, reliable, and stalwart, much like the wisdom of our grandmothers. In honoring the time-tested traditions of herbalism, we ensure that our products are not just effective but also true to the heritage that inspires us.